Discussion:Frank Salman or Dan Kennedy

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Discussion Forum Index --> Business Growth Community --> Frank Salman or Dan Kennedy

Lmcdon9822 (talk|edits) said:

17 November 2007
Hello All,

I am thinking about purchasing a program. Not sure which on to get. Has anyone had success with either?

Thanks.

Bbowers (talk|edits) said:

19 November 2007
I did Frank's program last fall & was very satisified with the results. There are some other threads related to Frank's program. I am not familar with Dan Kennedy.

Good luck!

Rags (talk|edits) said:

17 June 2009
Hi,

I am trying to set up my practice from scratch..was wondering if someone has tried Frank Salman's program and how effective is it? Also does anyone has experience with other practice development programs.

Thanks

Taxcurmudgeon (talk|edits) said:

17 June 2009
This sounds like an infomercial.

CrowJD (talk|edits) said:

17 June 2009
If it's the Frank I know, he spent a year or two in jail, but he cleaned himself up pretty good when he got out. Don't know that I'd buy anything from him, though. He made me uncomfortable because he had a strange habit of picking at the front of his pants; a nervous tic of some kind.

Generally speaking, a person has to find his own way. When times is bad, there's many that will come around to take your last cent.

If you can make a sucker out of an accoutant, who is supposed to be pretty good at watching over money, you can make a sucker out of anyone I guess.

Taocpa (talk|edits) said:

17 June 2009
If you do a Google Search of Frank's name, on about page 3, their is a WSJ article that gives some good "free advice." Check it out. I'll provide the link, but I don't know if you need a subscription:

[1]

Basically, it depends on where you live, I suppose, if this works or not and if you have the personality to carry it off. Seems the guy in this article did an was successful.

I built mine from nothing. I simply did good old fashioned networking, church, referrals, word-of-mouth. Many of my clients have been with me through some very thick times with me recently and are sticking by me as they have been with me 20+ years. You can't buy loyalty.

I stay small now for many reasons, but most of all, I did it myself.

Tom

Bbowers (talk|edits) said:

17 June 2009
I did Frank's program & was very happy with his approach. It was nothing more than I could have done on my own, but it did help me get up to speed faster. He has a wealth of knowledge and was very easy to work with. For the money I would recommend him to anyone wanting to jump start your business. Then you have a base to build from there on your own.

CrowJD (talk|edits) said:

17 June 2009
OH, I see what's going on here now.

What happened to Dan Kennedy? He seemed to get lost somewhere. Or was he just a stooge to allow Frank Salman's name to be "marketed"?

Dan (if there is a Dan), please show yourself.

FloridaTaxes (talk|edits) said:

20 November 2009
Bbowers- do you get the call scripts from Frank Salman included in the seminar materials or do you have to sign up for a full campaign with him to get that?

Kevinh5 (talk|edits) said:

20 November 2009
Anything written by Dan Kennedy is worth its weight in gold. Buy (and read) a book or two about marketing written by him. The stuff works. Trust me, many of my marketing ideas came from Kennedy.

PeteEA (talk|edits) said:

20 November 2009
I'll second that. Dan Kennedy is great- he really gets you out of your comfort zone and tells you a few home truths.

PeteEA (talk|edits) said:

20 November 2009
Oh- and by the way I've only read his books- I haven't purchased his course but I've seen used copies on ebay.

FloridaTaxes (talk|edits) said:

20 November 2009
Thanks for the tip.

FloridaTaxes (talk|edits) said:

20 November 2009
Any specific books you recommend?

CrowJD (talk|edits) said:

20 November 2009
As a part-time assistant pastor, I feel compelled to inform you that the Bible is the only book you need. There's all kinds of stuff in there about tax collectors.

Fletch (talk|edits) said:

25 November 2009
Bbowers said: I did Frank's program & was very happy with his approach. It was nothing more than I could have done on my own, but it did help me get up to speed faster.

Could you describe your/Frank Salman marketing program and most especially the results that pleased you?

Bbowers (talk|edits) said:

25 November 2009
Frank's program helped me first get organized with the right material to respond to prospective clients. He helps you develope a firm profile that you can use to introduce yourself to prospective clients. It's pretty basic material, but he lays it out for you. The main jest of his program is calling business owners & offering a free consultation. It's very low pressure & professional. He has everything scripted out so you can call yourself or hire a person to make calls I did the latter. I liked the low pressure approach. some of the marketing systems are pretty high pressure, telemarketing type approaches & that does not fit with how I want to attract clients. The calls were pretty effective in making several apponitments and about half of the appointments turned into clients. I did the program in the fall of my first year to help speed up the normal word of mouth growth. For the investment it was a good return. That was about 3 years ago & I still get a response once in a while from those calls. Some people do the calls every year, but I have only done it one time. I still use the profile and other materials he helped me organize.

Frank has also been a good resource for advice as I have grown my practice. Once you purchase his program you have access to him at no additional charge. Everthing I accomplished with his program could have been done on my own, but it would have been a 2-3 year process instead of 60-90 days.

CrowJD (talk|edits) said:

25 November 2009
Horsefeathers! I wish Frank the best, I'm sure he's good.

Look, use your own brain and a sincere approach and you'll be fine. Drop that pacifier. Linus needs to lose his blanket.

People don't like the canned approach, and I doubt you'll get a more sophisticated customer with a canned, memorized or cute approach. I guarantee you, I've heard them all before.

I can smell a canned speech from a mile away. Put lipstick on a pig, and it's still a pig.

But hey, I am not saying Frank or Dan don't give their moneysworth, maybe they've come up with a better mousetrap. I don't remember the two fellers contributing around here, so I couldn't speak for them, maybe they have, and I don't know who they are.

Fletch (talk|edits) said:

27 November 2009
Bbowers, thanks for the description. So the Salman approach focuses on biz write-up, consulting, and tax prep rather than individual tax prep?

Bbowers (talk|edits) said:

27 November 2009
That's the main part of his program. There is also included a flyer to distribute as a newspaper insert early February. I liked the flyer, but got anxious & sent it about a week earlier than he suggested. My results were OK, but I wonder what they would have been if I followed his advice. Funny how you'll pay for the advice & then think you know better- sounds like some of my clients!

I have not tried the flyer again. There's a million ways to go at growing your practice. Unlike CrowJD, I think there is some merit in using other tools to speed up the growth process. There's nothing canned- just a systematic approach to guide you. You are still the driving force of whether a client signs on or not, but the system might help get them in the door a little faster than word of mouth. I was at a conference a couple of weeks ago & visited with a gentleman who has purchased Franks' & several other marketing systems. He has blended them all to get what he considers a good mix. Instead of calling business owners he stops & introduces himself every chance he gets. He said that he always gets a welcomed response since he is just stopping to say hi basically. Anytime he is out to visit a client or pick up supplies he stops at all surrounding businesses & leaves a card. Over time he has had a good response & you could do this without using a script!

TRcpa (talk|edits) said:

27 November 2009
Agreed with Bbowers. Though I did not sign up with the program I did get the introduction CD and it sounds like he knows what he's talking about. Its one part how to attract business, another part attracting business at the right price (in my opinion one of the bigger mistakes with firms). New practices can struggle with this for years so paying someone to lay the ground work is probably a wise investment. From there you can modify things as you see if. Having said that I'm not a big fan of telemarketing/cold calling. I have picked up some clients this way but I certainly don't want to do the calling, and dealing with someone making the calls can be pain. I've done well with DM and internet marketing and have been attracting roughly 1-2 new clients a month (generally low maintenance good fee year around bookkeeping/payroll/tax clients) and a couple of prospects in the pipeline. Given my workload this is probably as fast as I can realistically grow anyway.

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